818-212-2795

Investment Sales

Sell Your Apartment Building in Los Angeles

Whether it's a fourplex in Pico-Robertson or a 100-unit building on the Westside, selling an apartment building is a different discipline than selling a house — pricing is driven by income, buyers are investors, and the marketing has to reach them where they actually look.

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Why owners hire The Liberow Group

We have closed 1.3B+ in Los Angeles multifamily sales across 2900+ units, and have been the #1 investment team in West Hollywood by transactions. Every listing gets institutional-grade underwriting, professional photography, and exposure to our database of active LA apartment investors — alongside the full Marcus & Millichap platform.

How the process works

It starts with a complimentary, no-obligation valuation: we underwrite your rents, expenses, and upside the way buyers will, and give you a defensible price range. If you list, we run a structured marketing campaign, qualify every buyer, and manage escrow through closing — including 1031 exchange timelines when you're trading into another property.

West Hollywood — where The Liberow Group has been the #1 investment team by transactions.
West Hollywood — where The Liberow Group has been the #1 investment team by transactions.

Frequently Asked Questions

What is my apartment building worth?

Value is driven by income: current rents, market rents, expenses, cap rates and GRMs for comparable recent sales in your submarket. We provide a complimentary valuation using the same underwriting buyers use, so the number holds up in negotiations.

Can I sell a rent-controlled building?

Yes. Most of our closed transactions are rent-controlled properties under the LA RSO or California AB 1482. Rent-controlled buildings trade every week in Los Angeles — pricing simply reflects the in-place income and the upside a buyer can realistically capture.

Do I have to tell my tenants I'm selling?

You generally do not need tenant permission to sell, and showings can be handled discreetly. Tenants' leases and protections carry over to the new owner. We coordinate access respectfully — many of our sales close with tenants unaware until the transfer is complete.

What does it cost to get a valuation?

Nothing — every valuation is complimentary and carries no obligation to list. Many owners check their value yearly to time the market or plan an exchange.

How long does it take to sell an apartment building in LA?

A typical marketed sale runs 60–120 days from listing to closing, depending on price point, financing, and whether a 1031 exchange is involved. Well-priced 2–20 unit properties often go under contract within the first few weeks.

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Call us anytime. We are here for you. 818-212-2795

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  • Principal Agreement

    General Terms. Marcus and Millichap, (“MM”) represents Owner as Owner’s exclusive agent or broker for the potential sale of the Property. This Confidentiality and Conditions of Offering Agreement (the "Agreement") will confirm the mutual understandings of Potential Investor, MM, and Owner in connection with the disclosure and review of any and all information regarding the Owner or the Property that is provided to Potential Investor or any Related Party (as defined below) by Owner, MM or any representative of Owner or MM, including, but not limited to, any offering memorandum, documents, data, financial statements, reports, forecasts, projections, surveys, diagrams, records, engineering reports, and other documents, electronic transmittals or conversations concerning the Property or the Owner (the “Offering Materials”). Owner and/or MM may make the Offering Materials available in written, electronic, or verbal form to the Potential Investor following MM’s receipt of this Agreement, duly executed by Potential Investor. The Offering Materials shall not include information that (i) is or becomes generally available to the public, (ii) was in the possession of the undersigned or any Related Party prior to the date of the Agreement (and is not subject to any pre-existing confidentiality agreement in favor of Owner, any affiliate thereof, and/or MM), (iii) was obtained by the undersigned or any Related Party from a third party who, to the knowledge of the undersigned and the Related Parties, is not subject to any confidentiality agreement regarding such information, or (iv) is independently developed by the undersigned or any Related Party without reliance on the Offering Materials. The terms of the Agreement follow.

    2. Ownership. Use and Return of Offering Materials. The Offering Materials shall continue to be the property of the Owner and MM. The Offering Materials will be used by the Potential Investor solely for the purpose of evaluating the possible acquisition of the Property and not for any purpose unrelated to the possible acquisition of the Property. The Offering Materials may not be copied or duplicated without the Owner's and MM’s prior written consent, and must be returned to MM (or with MM’s permission, destroyed by Potential Investor and any Related Party, and in such instance Potential Investor shall certify in writing to MM and Owner that such information has been so destroyed) immediately upon request or when the Potential Investor declines to make an offer for the Property or terminates any discussions or negotiations with respect to the Property.

    3. Confidentiality and Disclosure of Offering Materials by Potential Investor. Potential Investor acknowledges on behalf of itself and any and all Related Parties that the Offering Materials are considered confidential and proprietary information of Owner and/or MM, and Potential Investor will not make (or cause or permit any Related Party to make) any Offering Materials available, or disclose any of the contents thereof, to any person without Owner’s or MM’s prior written consent; provided, however, that the Offering Materials may be disclosed to the Potential Investor’s Representative (if any), the Potential Investor's partners, employees, legal counsel, advisors, institutional lenders and other capital sources (collectively the "Related Parties") as reasonably required for an evaluation of the Property. Such Related Parties shall be informed by Potential Investor of the confidential nature of the Offering Materials and the terms of this Agreement and shall be directed by Potential Investor to keep the Offering Materials and related information strictly confidential in accordance with this Agreement and to otherwise abide by the terms of this Agreement as if such party was the Potential Investor hereunder. In the event any Related Party shall take or omit to take any action which if taken or omitted to be taken by Potential Investor would constitute a breach of or a default under the terms hereof, the such act or omission by such Related Party shall be deemed to be a breach of the terms hereof by Potential Investor.

    4. Potential Investor as Principal and Other Brokers or Agents. Potential Investor is a principal and not an agent of or acting on behalf of any other party in connection with the purchase of the Property. Potential Investor will not look to MM or to Owner for any brokerage commission, finder’s fee, or other compensation in connection with the sale of the Property or any interest therein. Potential Investor acknowledges that it has not had any discussion regarding the Property with any broker or agent other than the Potential Investor’s Representative (if any) identified above. Potential Investor shall indemnify and hold Owner and MM and their respective officers, directors, shareholders, partners, members, employees, agents and representatives and any affiliate, successor or assign thereof (collectively, the “Owner/MM Related Parties”), harmless from and against any and all claims, causes of action, damages, suits, demands, liabilities, fines, fees, costs and expenses (including, but not limited to, court costs and attorney’s fees) of any kind, nature or character relating to the Property by any agents or brokers (including any Potential Investor’s Representative) (other than MM) resulting from (i) any failure by Potential Investor or any Related Party to disclose any relationship Potential Investor may have with respect to any broker or other intermediary, (ii) any failure by Potential Investor to pay any amounts claimed by any broker or other intermediary (including, without limitation, any Potential Investor’s Representative), other than MM, in connection with the marketing or sale of the Property and (iii) any breach or default hereunder by Potential Investor and/or any deemed breach or default hereunder by any Related Party.

    5. No Representations as to Offering Materials or Condition of Property. Potential Investor understands and acknowledges that neither Owner, MM nor any Owner/MM Related Party makes any representation or warranty as to the accuracy or completeness of the Offering Materials or the condition of the Property in any manner. The Potential Investor further understands and acknowledges that the information used in the preparation of the Offering Materials was furnished by Owner and has not been independently verified by MM, and is not guaranteed as to completeness or accuracy. Potential Investor agrees that neither Owner, MM, nor any Owner/MM Related Party shall have any liability for any reason to the Potential Investor or any of its representatives or Related Parties resulting from the use of the Offering Materials by any person in connection with the sale of, or other investments by Potential Investor in the Property whether or not consummated for any reason. Neither Owner, MM nor any Owner/MM Related Party is under any obligation to notify or provide any further information to Potential Investor or any Related Party if either Owner or MM becomes aware of any inaccuracy, incompleteness or change in the Offering Materials. The undersigned acknowledges that neither Owner, MM nor any Owner/MM Related Party, has made any representation or warranty as to the accuracy or completeness of the Offering Materials, or the suitability of the information contained therein for any purpose whatever, and any representation or warranty in connection therewith is hereby expressly excluded. The Offering Materials provided to the undersigned are subject to, among other things, correction of errors and omissions, additions or deletion of terms, and withdrawal upon notice. The undersigned agrees that neither Owner, MM, nor any Owner/MM Related Party shall have any liability to Potential Investor and/or any Related Party resulting from the delivery to, or use by the undersigned of the Offering Materials or otherwise with respect thereto. Potential Investor and Related Parties shall rely only their own due diligence and investigation of the Property, including but not limited to any financial, title, environmental, physical, tenant or any other matters.

    6. Withdrawal of Property from Market or Termination of Discussions. Potential Investor acknowledges that the Property has been offered for sale subject to withdrawal of the Property from the market at any time or rejection of any offer because of the terms thereof, or for any other reason whatsoever, without notice, as well as the termination of discussions with any party at any time without notice for any reason whatsoever.

    7. Term of Agreement. The terms and conditions of this Agreement shall remain in full force and effect for a period of two years from the date hereof.

    8. Remedies. In the event that Potential Investor and/or any Related Party fails to comply with the terms and conditions of this Agreement, Potential Investor and such Related Party may be liable to Owner and/or MM for such breach, Owner and/or MM shall be entitled to exercise any right, power, or remedy available at law or in equity for such breach. Without prejudice to any other rights or remedies that Owner and/or MM may have with respect to any breach by Potential Investor and/or any Related Party, Potential Investor on behalf of its and any Related Party, hereby acknowledges and agrees that (a) damages would not be an adequate remedy for any breach of the terms of this Agreement by Potential Investor and/or any Related Party, (b) it is not aware of and will not seek to advance any reason why Owner and/or MM should not be entitled to the remedies of injunction, specific performance and other equitable relief for any threatened or actual breach of the terms of this Agreement by Potential Investor and/or any any Related Party and (c) no proof of special damages shall be necessary for the enforcement of the terms of this Agreement.

    9. Applicable Law. This Agreement shall be governed by and construed in accordance with the laws of the State of California without reference to its conflicts of law provisions.

    10. Access to Property, Property’s Management, Property Lender, and Property Tenants. Potential Investor agrees to not seek to gain access to any non-public areas of the Property or communicate with Property’s management employees, the holder of any financing encumbering the Property, the Property’s tenants, and the Owner’s partners in the ownership of the Property, without the prior consent of Owner or MM, which consent may be withheld in the Owner’s sole discretion.

    11. Potential Investor’s Representative. The Potential Investor, if any, has appointed the Potential Investor’s Representative, if any, identified above, as Potential Investor’s broker or other intermediary with respect to the purchase of the Property. The Potential Investor agrees to pay out of Potential Investor’s own funds all brokerage fees, finder's fees or any other compensation claimed by the Potential Investor’s Representative or any broker or intermediary other than MM in connection with Potential Investor’s interest in or proposed or actual purchase of the Property or any interest therein. The Potential Investor’s Representative, if any, by signing below, agrees to be bound by all the terms and conditions of this Agreement whether stated as obligations of the Potential Investor or a Related Party under the terms and conditions of this Agreement. The Potential Investor’s Representative, if any, further agrees by signing below that it will not look to the Owner, MM or any Owner/MM Related Party for any brokerage commissions, finder's fee or any other compensation claimed in connection with the sale of the Property or any interest therein to the Potential Investor or any other party (whether or not consummated for any reason). The Potential Investor's Representative, if any, by its signature hereto agrees herewith that its authorization to act in any capacity with respect to the purchase of the Property is limited to representing the Potential Investor and agrees that it will not discuss or exchange any information regarding the Property with any party other than the Potential Investor. Potential investor and Potential Investor’s Representative, if any, by its signature hereto agree to hold MM and Owner, its officers, directors, partners, employees, agents, representatives, and any of their affiliates, beneficiaries, successors, and assigns harmless from, and shall indemnify and defend them against any and all fines, losses, damages suites, claims actions, demands, liabilities, costs and expenses (including court costs and attorney’s fees) of any kind, nature or character (collectively, the “Claims”), in connection with, related to, resulting from or arising or alleged to have arisen in connection with the Potential Investor’s Representative’s actions.

  • Broker Agreement

    1. Confidentiality. Any information with respect to the Property, Proposed Transaction and Owner (collectively, the “Evaluation Materials”) provided to the Purchaser by Owner, Owner’s Broker, Owner’s representative and/or any of their respective consultants, agents or employees (collectively, the “Seller Parties”) will be used solely for the purpose of evaluating the Proposed Transaction(s) and will not be used or duplicated for any other purpose. Purchaser shall keep all Evaluation Materials strictly confidential and shall not disclose it to any employee or consultant of Purchaser (“Related Parties”) unless they need to know such Evaluation Materials in connection with their work related to this Agreement; and, consultant of Purchaser agrees to execute and be bound by the terms of this Agreement. Purchaser agrees that (i) they will not communicate with tenants of the Property without prior written consent of Owner or Owner’s representatives; (ii) at the conclusion of the discussions, or upon demand by Seller Parties, all Evaluation Materials, and written notes, photographs, memoranda, or notes made or taken by the Purchaser shall be returned (or destroyed if approved by Seller Parties) to Seller Parties, and any Evaluation Materials in electronic or digital form shall be destroyed or deleted from electronic devices, media, and computers; (iii) except as set forth in this Agreement, Purchaser shall treat all of the information received from Seller Parties, as confidential, whether or not so designated by Seller Parties. Information that is publicly available is not considered confidential.

    2. No Disclosure. Purchaser shall not (i) disclose the fact that discussions or negotiations are taking place concerning the Proposed Transaction or any of the terms thereof, or (ii) conduct any discussions, negotiations or make any inquiries concerning the Proposed Transaction with any other person or entity (including tenants) except for Owner and Owner’s representative, except as may be expressly permitted elsewhere in this Agreement and, in such case, only in strict accordance with the provisions hereof. In the event that any Purchaser or Related Parties become legally compelled to disclose all or any part of the Evaluation Materials, Purchaser will provide Owner’s representative with prompt written notice so that Owner may seek a protective order or other appropriate remedy and/or waive compliance with the provisions of this Agreement. Purchaser acknowledges that damages may be inadequate to protect against breach of these provisions and therefore agree in advance to the granting of injunctive relief as described above in Owner’s favor without proof of actual damages, in addition to any other remedies available at law or in equity. In the event that such protective order or other remedy is not obtained, or that Owner waive compliance with the provisions of this Agreement, in such instance, Purchaser will furnish only that portion of the Evaluation Materials which is legally required and will exercise best efforts to obtain reliable assurance that confidential treatment will be accorded the Evaluation Materials. Purchaser shall reimburse Seller Parties for all costs and expenses, including reasonable attorney’s fees incurred by Seller Parties in successfully enforcing Purchaser’s obligations under this Agreement.

    3. No Representations by Seller Parties. None of Seller Parties make any representations or warranties as to the accuracy or completeness of the Evaluation Materials or that actual results will conform to any projections contained therein. Owner and Owner’s representative expressly disclaim any and all liability for representations or warranties, express or implied, contained in the Evaluation Materials, or in any other written, oral or other communications transmitted or made available to Purchaser by Seller Parties, including, without limitation, computer disks or website containing files with financial data or projections.

    4. No Obligation to Sell. Owner is under no legal obligation to sell, of any kind whatsoever, with respect to the Proposed Transaction by virtue of this Agreement, the delivery of any Evaluation Materials, any discussions concerning the Proposed Transaction or otherwise, unless and until a binding agreement is executed and delivered by all parties thereto.

    5. Fees/Commissions. If applicable, Purchaser will be responsible for any and all commissions, fees and other compensation to be paid to the Purchaser’s Broker. The Purchaser hereby indemnifies and saves harmless the Owner and their respective affiliates, agents, successors, assignees and Owners’ Broker against and from any loss, liability or expense, including attorney’s fees, arising out of any (1) breach of any of the terms of the Agreement by the Purchaser or any Related Party, and (2) claim or claims by Purchaser, Purchaser’s Broker or any of their representatives for commissions, fees and other compensation for the sale or proposed sale of the Property to the Purchaser.

    6. Applicable Law. This Agreement shall be governed by and construed in accordance with the laws of the State of California, which is applicable to contracts made and to be performed wholly within California.

    7. Term. This Agreement is valid for one (1) year from date Purchaser executes this Agreement